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Sony India: Project Resound - We All Fall

Project Resound puts purity above all else. This generation of music lovers are restless, free-spirited and fanatical in their choice of music. But they seem to be lacking the ability to distinguish between sound and noise. Sony Headphones gave us the platform to wake up their senses and upgrade their ears to demanding pure sound. The brand fit was perfect. For pure music you need specially engineered headphones that give you ‘uncontaminated sound’. http://www.sony.co.in/microsite/headphones/project-resound.html

Advertising Agency: OgilvyOne Worldwide, Delhi, India
Senior Creative Director: Sonia Sundaram
Client Servicing Director: Tejwinder Anand
Associate Creative Director: Kousik Panda

3 comments

chaparroamigo's picture
chaparroamigo
236 pencils

Aburrido, mala dirección, no te lleva a ninguna parte, largo repetitivo......

kleenex's picture
kleenex
34654 pencils

Cuatro minutos para este ???

damnson's picture
damnson
9622 pencils

Boring concept, boring music, boring video.

An axe murderer of ads.

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