Sony: Aldo the extreme dog

Sony Argentina launches its newest product: The Action Cam, a video camera specifically designed for extreme situations such as extreme sports. They wanted to do it in a non-traditional way, and this is how Aldo, the extreme dog was created. The idea shows the product features in totally different way. Aldo is a dog that, through his adventures, shows how the camera can be used in sports such as jet sky, kart racing, hang gliding, diving, and other adventure sports. The story and adventures of Aldo can be followed on the website

Advertising Agency: Interactivity, Buenos Aires, Argentina
Creative Directors: Gustavo Mames, Ariel Kogutek
Production Company: TurboTrueno
Audio Production: Indigo Música

1 comment

kleenex's picture
35352 pencils

not that good.

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