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SNS Bank: I want interest on my current account

For this campaign, we encourage people to protest for interest on their bankaccount. SNS Bank is the first big dutch bank where consumers get interest on their normal bankaccounts. Everyone can join the protest with their Facebook or Twitter profile picture. When you’ve joined the protest, you start marching with your social account, to the landingpage and from the landingpage to several rich bannerformats, including a homepage takeover on Telegraaf.nl

Advertising Agency: bone, Utrecht, The Netherlands
Creative Director: Joost van Liemt
Art Director: Michael Kouwenhoven
Copywriter: Dimitri Hubregtse
Additional credits: Maarten Regterschot, Ruud Puylaert, Lennart Morselt, Janou Kessels, Bjorn van Spengen
Published: August 2011

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4 comments

Nike Diesel's picture
Nike Diesel
13339 pencils

Awww, the old protest-trick. So sweet.

Glut's picture
Glut
3947 pencils

and?

kleenex's picture
kleenex
26231 pencils

yeah and??????

Temple's picture
Temple
9621 pencils

Since when are consumers supposed to do a brand's advertising? Have we forgotten that the consumer is our boss and not our whore?

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