Snickers: You’re not you when you're hungry on YouTube


To extend the Snickers “You’re not you when you’re hungry” campaign into the digital realm, BBDO has created an interactive experience that allows viewers to witness Richard Lewis’ whininess first-hand with a YouTube page takeover. Lewis—who appeared in a Super Bowl spot along with Roseanne Barr—becomes 'you when you're hungry', and leads the user through a first person POV of YouTube videos, offering his hungry and whiny commentary.

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Directors: Peter Kain, Gianfranco Arena, Jason Lucas
Associate Creative Director / Copywriter: Mike Condrick
Associate Creative Director / Art Director: Justin Bilicki
Executive Producer: Amy Werthiemer
Senior Digital Producer: Marc Minor
Production Company: The Famous Group
Interactive Production Company: Sapient


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I kinda liked it, talks about those useless videos on YouTube - could have had some better insights but still entertaining for me - not that I'd send it to all my friends though.

krautland's picture
3216 pencils

so I'm supposed to watch your commercial and then watch the guy whine for another three or so minutes? waaaaay too slow. it's the internet. you have two seconds.

Reto1976's picture
24 pencils

Great campaign. Although the commercials are funnier than the web adaption.

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