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You’re not you when you're hungry on YouTube

Agency: 
Published/Aired: 
February 2011
Description: 

URL: http://www.youtube.com/snickers

To extend the Snickers “You’re not you when you’re hungry” campaign into the digital realm, BBDO has created an interactive experience that allows viewers to witness Richard Lewis’ whininess first-hand with a YouTube page takeover. Lewis—who appeared in a Super Bowl spot along with Roseanne Barr—becomes 'you when you're hungry', and leads the user through a first person POV of YouTube videos, offering his hungry and whiny commentary.

Digital advertisment created by BBDO, United States for Snickers, within the category: Confectionery, Snacks.

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Directors: Peter Kain, Gianfranco Arena, Jason Lucas
Associate Creative Director / Copywriter: Mike Condrick
Associate Creative Director / Art Director: Justin Bilicki
Executive Producer: Amy Werthiemer
Senior Digital Producer: Marc Minor
Production Company: The Famous Group
Interactive Production Company: Sapient

Comments (3)

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Highest Rated

Reto1976's picture
Reto1976
Activity Score 24

Great campaign. Although the commercials are funnier than the web adaption.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I kinda liked it, talks about those useless videos on YouTube - could have had some better insights but still entertaining for me - not that I'd send it to all my friends though.

krautland's picture
krautland
Activity Score 3216

so I'm supposed to watch your commercial and then watch the guy whine for another three or so minutes? waaaaay too slow. it's the internet. you have two seconds.

Reto1976's picture
Reto1976
Activity Score 24

Great campaign. Although the commercials are funnier than the web adaption.

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