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You’re not you when you're hungry on YouTube

Agency: 
Published/Aired: 
February 2011
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Description: 

URL: http://www.youtube.com/snickers

To extend the Snickers “You’re not you when you’re hungry” campaign into the digital realm, BBDO has created an interactive experience that allows viewers to witness Richard Lewis’ whininess first-hand with a YouTube page takeover. Lewis—who appeared in a Super Bowl spot along with Roseanne Barr—becomes 'you when you're hungry', and leads the user through a first person POV of YouTube videos, offering his hungry and whiny commentary.

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Directors: Peter Kain, Gianfranco Arena, Jason Lucas
Associate Creative Director / Copywriter: Mike Condrick
Associate Creative Director / Art Director: Justin Bilicki
Executive Producer: Amy Werthiemer
Senior Digital Producer: Marc Minor
Production Company: The Famous Group
Interactive Production Company: Sapient

Comments (3)

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Highest Rated

Reto1976's picture
Reto1976
24 Activity Scores

Great campaign. Although the commercials are funnier than the web adaption.

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