SmartWater: Jennifer Aniston's Sex Tape
Advertising Agency: Zambezi, Los Angeles, USA
Creative Director: Brian Ford
Associate Creative Director: Kevin Buth
Managing Director: Chris Raih
Group Account Director: Pete Brown
Account Supervisor: Dana Valikai
Director: Akek Keshishian
Prod Co: Looking Glass Films
Exec Producer: June Guterman
Producer: Dawn Rose
Agency Producer: Alex Cohn
Visual FX: Zoic Studios
Editing House: Rock Paper Scissors
Editor: David Brodie
Director of Photography: James Whitaker
Audio Mix: Pop Sound
Audio Mixer: Peter Rincon
22 Comments
At first I wasn't sure. But you guys managed to make it somewhat entertaining.
I don't like Jen as an actress, but this is somewhat entertaining indeed (the dirty dancing part is my favorite). This has been one of the top viewed videos on YouTube for days.
I found it to be really funny.
Could this be any more painful to watch. Where is the creative aspect of this commercial or at least the connection with the product. This is only doing good on youtube because of the use of the celebrity. Shame on you Rachel. Too forced, you guys tried too hard. Boring montage. Not funny at all. Such a dumb move for such a smart product. I guess the target is morons who want to feel smart.
I completely agree.
So do I. This is so sad. I corniness had me cringing all along. Big budget amateurs. What an embarassement.
Quite really.
Not so brilliant, not so creative, an idea we all had before, but still... Works like hell
smart water is worldfamous in just 3 days
soooo i guess it's great advertising, no?
The game is not about getting a product known... Its about making a point.
It's about giving consumers reasons to buy this product instead of the competitors.
Its about really connecting people with the product to drive sales.
If this is great advertising... i just lost hope in advertising.
Watch this and all will be fine
http://www.youtube.com/watch?v=jSbb9U6GPXE'
Agreed, it's not a great ad but its gone global...so that's a big win.
Advertising @ chinaSMACK
http://advertising.chinasmack.com
I think BBDOs "10 Things" for FedEx was much better.
http://www.youtube.com/watch?v=NMvB7jTG6oQ
I feel sorry for her. But I like looking at her.
simple but effective, and lovely act by jen.. Great ads.. making us talking bout it rite?
If you have a big budget, you don't need to be creative. So lame.
I like Aniston, but I hate this. Sorry.
Funny as fuck all
It cocks a snook at viral while going Meta about virality; funny. Throws a mountain of money at every star it can drag on board; also funny. Has a perfect title, is filled to the brim with self-awareness, nods all over the place and gets the brand known. I'd say that's pretty successful as an ad.
Though a white T-shirt and more water towards the end wouldn't have hurt.
Not really good. It's a little simple. No laugh.
too long, too boring
its a viral... not a mainstream TVC... its meant to be funny and not always related to targeting product sales... it works for me... coz now I am never gonna forget the brand (be it even if it was for Jen) - and in any case, that was what the brand intended to do :)
i agree
hi guys im new, and this is a good ad, entertaining at least. agree with vidz, the brand gets stuck in your head. plus im in love with that woman :)