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The biggest car ever prototype prank

Agency: 
Published/Aired: 
July 2014

Also From This Campaign (2 items)

Description: 

Shortly before the launch of the new generation of smart cars BBDO Berlin created a web film and an additional prank video claiming that smart is now building the biggest city car ever.

Advertising Agency: BBDO Berlin, Germany
Chief Creative Officer: Wolfgang Schneider
Chief Creative Director: Jan Harbeck
Creative Directors: Lukas Liske, Daniel Schweinzer
Account Team: Jens Fauth, Anne Hohmann
Agency Producer: Silke Rochow
Director: Daniel Warwick
Production Company: Bigfish

Comments (3)

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Highest Rated

Uncertain's picture
Uncertain
Activity Score 568

Big car = nonsense? Try having two kids in your Smart car.

Uncertain | Assumption is the Mother of All Fuckups

Martin Mac's picture
Martin Mac
Activity Score 20

Love the execution at the beginning, but the ending is quite dissapointing. Feels like it's not really finished

j.nyst's picture
j.nyst
Activity Score 5

I agree. It builds up nicely but then the teasing at the end is a bit disappointing. I really like the overall concept though.

Uncertain's picture
Uncertain
Activity Score 568

Big car = nonsense? Try having two kids in your Smart car.

Uncertain | Assumption is the Mother of All Fuckups

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