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Smart: The biggest car ever prototype prank

Shortly before the launch of the new generation of smart cars BBDO Berlin created a web film and an additional prank video claiming that smart is now building the biggest city car ever.

Advertising Agency: BBDO Berlin, Germany
Chief Creative Officer: Wolfgang Schneider
Chief Creative Director: Jan Harbeck
Creative Directors: Lukas Liske, Daniel Schweinzer
Account Team: Jens Fauth, Anne Hohmann
Agency Producer: Silke Rochow
Director: Daniel Warwick
Production Company: Bigfish
Published: July 2014

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3 comments

Martin Mac's picture
Martin Mac
19 pencils

Love the execution at the beginning, but the ending is quite dissapointing. Feels like it's not really finished

j.nyst's picture
j.nyst
5 pencils

I agree. It builds up nicely but then the teasing at the end is a bit disappointing. I really like the overall concept though.

Uncertain's picture
Uncertain
517 pencils

Big car = nonsense? Try having two kids in your Smart car.

Uncertain | Assumption is the Mother of All Fuckups

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