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Smart: The biggest car ever

Shortly before the launch of the new generation of smart cars BBDO Berlin created a web film and an additional prank video claiming that smart is now building the biggest city car ever.

Advertising Agency: BBDO Berlin, Germany
Chief Creative Officer: Wolfgang Schneider
Chief Creative Director: Jan Harbeck
Creative Directors: Lukas Liske, Daniel Schweinzer
Account Team: Jens Fauth, Anne Hohmann
Agency Producer: Silke Rochow
Director: Daniel Warwick
Production Company: Bigfish
Published: July 2014

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9 comments

Zegguy's picture
Zegguy
112 pencils

Nicely done.

Jérémy Treccani's picture
Jérémy Treccani
8 pencils

Great !

kleenex's picture
kleenex
27230 pencils

Loved it.

Marcao's picture
Marcao
2266 pencils

Hahaha, like it.

Davor Runje's picture
Davor Runje
166 pencils

Refreshing :)

LeeAnderson's picture
LeeAnderson
154 pencils

Loving the irony in this, the acting is great as well !

sacrilegend's picture
sacrilegend
2024 pencils

Hilarious. I do wish the end were tidied up a bit more in the story, and not just with a line.

Ayeyahyah's picture
Ayeyahyah
418 pencils

smart

Uduakabasi's picture
Uduakabasi
104 pencils

Awesome!!! good thinking.

Uduaq

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