Smart Communications: TXTBKS

Smart TXTBKS are sim cards containing condensed grade school text books. This low-tech solution turns even analog phones into e-readers, and helps lessen the load for public school kids who have to walk miles to school carrying up to 22 books in their bag.

Advertising Agency: DDB DM9JaymeSyfu/Digit, Makati City, Philippines
Creative Directors: Merlee Jayme, Eugene Demata
Copywriter: Aste Gutierrez
Art Director: Biboy Royong
Production Company: Tower of Doom
Illustrator: Dee Taar
Programmer: Buboy Paguio
Account Supervisor: Alex Syfu
Client Service Director: Caloy Sambrano
Account Director: Ina Vargas
Producer: Carlo Perlas
Editor: Melo Samson


Mr. The Bear's picture
Mr. The Bear
245 pencils

We use lockers here in the forest

Bear It

kleenex's picture
37365 pencils

I guess it worked.

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