Skittles: Create the Rainbow

URL: http://createtherainbow.com

This Holiday season, Skittles wanted to make the quirkiest, most unique Holiday commercial ever. So they decided to get the quirkiest, most unique people they know to make it for them - their fans. That's why, instead of making a traditional commercial, we developed a video-based website giving Skittles fans the power to create their own Skittles Holiday commercial. People can go to createtherainbow.com and start building their own commercial by choosing characters, a background setting and a Skittles miracle. They can then create the story by choosing from 25 lines of dialogue and 10 different actions. Finally, they can personalize their masterpiece with their name in the classic Skittles end sequence that we’ve all become so familiar with. All in all, there's over a quintillion different possibilities.

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Peter Ignazi, Carlos Moreno
Associate Creative Director / Copywriter: Michael Clowater
Art Director: Jeff Cheung
Creative Technology: Jeff Vermeersch
Agency Producer: Beatrice Bodogh
Account Management: Chitty Krishnappa, Saloni Wadehra
Project Management: Matt Dewaal, Mark Carpenter
Production Company: Jam3
Digital Creative Director: Pablo Vio
Digital Producer: Michael Dobell
Production Coordinator: Greg Benedetto
Developers: Mikko Haapoja, Sunil John
Live Action Production: Thelonious Films
Director: Matt Eastman
Editing: Jam3
Visual FX: Rafael Ludwig
Post Production: Rafael Ludwig
Colour: Jam3
Music: RMW
Sound Design: Drastic Music
Seeding: Denizen, Unruly
Media: MediaCom