Sixt rent-a-car: Johannes Heesters-Case

Advertising Agency: Jung von Matt/Elbe Germany
Creative Directors: Wolf Heumann, Peter Kirchhoff, Dirk Häusermann
Art Director: Vanessa Rabea Schrooten
Graphic Designers: Felix Taubert, Julia Klaustermeyer
Copywriters: Lisa Maria Hartwich, Frank Seiler
Account Supervisors: Sandra Schymetzki, Ann-Kristin Grohsklaus, Christina Griese
FFF Producers: Julia Cramer, Gerrit Winterstein
Programmer: Carlos Wallut
Released: Summer 2008

The entertainment legend Johannes Heesters is getting behind the wheel for Sixt AG, Germany’s leading car rental company and international provider of high-quality mobility services. In a new ad, “Jopie” Heesters, aged 104, shows off some breathtaking driving moves in a powerful Sixt convertible. The video advertises the wide-ranging mobility services offered by Sixt Leasing AG.
Heesters, a well-known singer and show star, thunders through the streets of Berlin with four cylinders raring under the bonnet – and a top hat for style – demonstrating spectacular braking manoeuvres, daring reversing and racy burnouts along the way. But he still remains true to his unmistakable style, clad in elegant evening wear throughout. 21 year old Gina Lisa aka “Germany’s Next Topmodel”, sporting a revealing leopard print dress, is also unable to resist Heesters’ charm. At the end of the ad both give a performance of Heesters’ classic folk hit “Ich brauche keine Millionen” with special new Sixt lyrics, and then speed away into the distance.


Guest's picture

The Matthias Reim campaign was funny, new and original. This one is not, sorry guys.

krautland's picture
3216 pencils

someone thought this was way funnier than it is. perhaps that person also wrote the atrocious copy below the video.

Guest's picture

bad post production - heesters moves look alike he takes part in an "elfyourself"_look_a_like contest

slowrider's picture
648 pencils

you´re right - his head don`t match too the body - it is too big

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

Lo único impresionante aquí es el hecho de que el señor tiene 104 años y todavía anda "vivito y coleando."

Prof's picture
1453 pencils

oh so bad...

post production sucks aswell

Quite really.

Guest's picture

to bad to be true..

Guest's picture

i dunno, that tune is stuck in your head a lot more than a lot of other ads i bet
and by association to the song, the rental company will probly stick in there as well

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