Sixt rent-a-car: Johannes Heesters-Case
Advertising Agency: Jung von Matt/Elbe Germany
Creative Directors: Wolf Heumann, Peter Kirchhoff, Dirk Häusermann
Art Director: Vanessa Rabea Schrooten
Graphic Designers: Felix Taubert, Julia Klaustermeyer
Copywriters: Lisa Maria Hartwich, Frank Seiler
Account Supervisors: Sandra Schymetzki, Ann-Kristin Grohsklaus, Christina Griese
FFF Producers: Julia Cramer, Gerrit Winterstein
Programmer: Carlos Wallut
Released: Summer 2008
The entertainment legend Johannes Heesters is getting behind the wheel for Sixt AG, Germany’s leading car rental company and international provider of high-quality mobility services. In a new ad, “Jopie” Heesters, aged 104, shows off some breathtaking driving moves in a powerful Sixt convertible. The video advertises the wide-ranging mobility services offered by Sixt Leasing AG.
Heesters, a well-known singer and show star, thunders through the streets of Berlin with four cylinders raring under the bonnet – and a top hat for style – demonstrating spectacular braking manoeuvres, daring reversing and racy burnouts along the way. But he still remains true to his unmistakable style, clad in elegant evening wear throughout. 21 year old Gina Lisa aka “Germany’s Next Topmodel”, sporting a revealing leopard print dress, is also unable to resist Heesters’ charm. At the end of the ad both give a performance of Heesters’ classic folk hit “Ich brauche keine Millionen” with special new Sixt lyrics, and then speed away into the distance.