Siemens: High-Speed Rail
How will high-speed rail change the way we travel?
Most Americans have never been on a high-speed train, and certainly not one that goes 220 miles per hour. This banner helps them imagine how it compares against other forms of transportation on some of America's busiest routes. To try it out.
Advertising Agency: Ogilvy & Mather, New York, USA
Group Creative Director: Witold Riedel
Creative Directors: Robert Balog, Jeff Leaf, Barry Deck
Art Director: Jorge Bache
Copywriter: Cameron Fleming
Digital Strategist: Phil Koserowski
Project Manager: Matt Arnold
Development: Conrad Caine Media Applications
Client: Stefan Heeke, Director of Interactive Marketing, Siemens USA
Published: July 2010