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Showtime: Upside Down Concept

Showtime: Upside Down Concept
Your rating: None Average: 3.9 (13 votes)

When everything is upside down, you gotta grab life by the balls. Mondays on Showtime, Laura Linney stars in The Big C. Series Premiere August 16 at 10:30PM.

The entire page appeared upside down for a second, then a hand turned it back to normal while flipping the hour glass ad. Objective was to grab the attention of the site visitor and tie it into the Key Art concept, using a never-been-done experience through the site.

Advertising Agency: The Visionaire Group, Los Angeles, CA, USA
Creative Directors: Julie Gargan
Project Manager: Deonna Perry
Flash Design/Development: Francisco Camberos
Technology Provider: PointRoll
Media Agency: OMD
Published: August 2010

4 Comments

TommyO's picture 1878 pencils
TommyO | Wed, 2010-08-11 06:20

I don't like stuff that mess with my favorite websites. And I don't know that show, so I don't know if the copy is effective or not, but to me it looks a little off.

That's me!
http://blog.tapuz.co.il/wranger

Guest's picture
Guest | Wed, 2010-08-11 08:28

@TommyO, you don't think that the effect is worth the 3 seconds of twisted content? It's a super engaging at that gets your attention and tells a solid story. I guess you can't please em all!

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Wed, 2010-08-11 13:24

I'd rather see this in action then some lousy screenshot to say weither I like it or not ;p

http://jackmancer.com/
http://twitter.com/jackmancer/

Temple's picture 7783 pencils
Temple | Sun, 2011-08-21 07:03

Excellent.

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