Sherwin-Williams: Chip It!
Now with just the click of a button, any online image can turn into a palette of paint colors, with Chip It!, an interactive tool created by McKinney for Sherwin-Williams. The first-of-its-kind Web-based tool allows consumers to select any online image and instantly identify the Sherwin-Williams paint colors that correspond to the colors contained within the picture. Consumers can now use the colors that inspire them while surfing the Internet to help make paint color selection easier — in their bedroom, bathroom, kitchen or any room in between.
Advertising Agency: McKinney—Durham, NC, USA
Chief Creative Director: Jonathan Cude
Art Director: Rocky Reed
Creative Technologist: Adam Carroll
Copywriter: Stevie Archer
Interactive Producer: Jesse Wright
Programmer: Rafe Kemmis
Published: February 2012