Seven Propaganda: A new way to say "I love you"
A Communication agency was looking for a new way that could make the couples say "I Love You" interacting to the new medias, on brazilian's Valentine's Day. Then the agency came out with this: To say i love you, the person Just needed to ask the partner to double tap tin the instagram posts that says I ___ YOU and then reveal the message (completing I (Heart) U (you) with the heart icon that instagram shows when you double tap to like a photo.
Advertising Agency: Seven Propaganda, Natal, Brazil
Creative Director: Lucas Aquino
Art Director: Lucas Costa
Copywriter: Solano Gomes
Illustrator: Victor Hugo
Additional credits: Selma Barros
Published: July 2013