Seven Propaganda: A new way to say "I love you"

A Communication agency was looking for a new way that could make the couples say "I Love You" interacting to the new medias, on brazilian's Valentine's Day. Then the agency came out with this: To say i love you, the person Just needed to ask the partner to double tap tin the instagram posts that says I ___ YOU and then reveal the message (completing I (Heart) U (you) with the heart icon that instagram shows when you double tap to like a photo.

Advertising Agency: Seven Propaganda, Natal, Brazil
Creative Director: Lucas Aquino
Art Director: Lucas Costa
Copywriter: Solano Gomes
Illustrator: Victor Hugo
Additional credits: Selma Barros
Published: July 2013

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monoliz's picture
1326 pencils

it's a forced and dumb way to say "i love you". communication means bringing people together, not clicking or tapping screen. idea is incomplete.

pez's picture
1733 pencils

This has been done by fans all over the world almost a year ago...
For example:

kleenex's picture
29421 pencils


lucyset's picture
238 pencils

Not really creative..

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