Select Comfort: Wakey'z Drugmall

Wakey'z Drugmall ( is an online store that carries spoofs of real wake-aids and sleep-aids. It's part of a Select Comfort campaign that positions their Sleep Number beds as the better alternative to any product that tries to make up for poor sleep.

Advertising Agency: McKinney, NC, USA
Creative Directors: David Baldwin, Liz Paradise
Interactive Art Director: Justin Smith
ACD/Art Director: David Hermanas
ACD/Copywriter: Keith Greenstein
Art Director/Illustrator: Matt Courtney
Released: May 2007