Sega Sammy:

SEGA SAMMY is one of the biggest entertainment company in Japan. The campaign is called 'Caddie Golugolu', a series of movies promoting an appropriate manner of Golf in a very unique way to increase the interest of Golf tournament hosted by Sega Sammy for younger generations. The campaign successfully grabbed young ones attention. Its humor is very Japanese but we believe it will intrigue people around the world because of its unique approach to Golf manner.

Advertising Agency: I&S BBDO, Japan
Creative Director: Keiichi Uemura
Planners: Hiroyuki Nakazato, Takuya Miyamoto, Takeru Nagasaki, Yuka Yamamoto
Director: Hiroshi Kikuchi
Camera: Shuhei Onaga
Producer: Shinichi Kuwabara
Production managers: Shunsuke Doi, You Kuwabara, Tetsufumi Kondo
Light: Shusuke Mukai
Stylist: Mie Minagawa
Makeup: Ai Sasaki
Art: Etsuko Akiba
Music: Luna


Pete R.'s picture
Pete R.
2203 pencils

Very confusing to be honest.

Art & Illustration

kleenex's picture
37456 pencils

They can sing, but this was a complete mess.

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