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Battle Captcha

Agency: 
Published/Aired: 
May 2011
Description: 

Our mission was to ignite the competitive spirit of Scrabble players across the Gulf. We knew that Scrabble was huge online. So we went to where the Scrabble enthusiasts play, hijacked an irritating online convention, and transformed it into something unexpected. Battle Captcha doesn’t make you type in gibberesh to verify you're human. Instead, it challenges you to prove you’re more than human – by unscrambling different letters and demonstrating that you’ve got the power of WORDS.

Being Human Isn't Enough

Advertising Agency: TBWA\RAAD, Dubai, UAE
Head Of Digital: Preethi Mariappan
Sr. Content Strategist: Melanie Clancy
Sr. Interactive Art Director: Rafael Guida
Lead Developer: Sarabjeet Singh
Technical Lead: Navin Chauhan

Comments (4)

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Highest Rated

BlackCoffee's picture
BlackCoffee
Activity Score 37

Original idea. Well executed.

kleenex's picture
kleenex
Activity Score 45375

Brilliant!!!...

andylefty's picture
andylefty
Activity Score 4535

Targeting the right audience.

Wordfruit's picture
Wordfruit
Activity Score 1023

Good idea.

BlackCoffee's picture
BlackCoffee
Activity Score 37

Original idea. Well executed.

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