Scion: Take On the Machine

Scion launched "Take On the Machine" Augmented Reality Game at http://www.TakeOntheMachine.com (look for the "Augmented Reality" tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car. A Spectacular print ad is appearing in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few other magazines, where the ads feature a removable AR marker. Watch the video too: http://www.vimeo.com/14393938

Advertising Agency: Attik, USA

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3 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Nice idea, not new. I tried similar things before and they didn't always work, hope this one does.

Billoughsby's picture
Billoughsby
5091 pencils

I tried it, it works. Note: It's as forgiving as all video games should be -- I bit the dust twenty times and kept on keeping on. Enough fun to be worth a couple of visits with a fast connection, at any rate.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

it's definitely not for the first time!

http://www.skoda-auto.cz/CZE/events/Brno2010/RStrip/Pages/raceRS.aspx?...

In Skoda example YOU see the wheel and the marker is on the other side (double page print) so I think it's even better

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