Scandinavian Airlines: SAS Globe of Fortune

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Advertising Agency: Crispin Porter + Bogusky Europe, Gothenburg, Sweden
Creative Director: Anders Gustafsson
Art Director: Dennis Rosenqvist
Copywriter: El Guapo
Producer: Axel Widén
Account manager: Robert Waern
Designers: Andy Johansson, Joakim Khoury
Motion Designer: Jörgen Bengtsson
Production company: Pong and Speed of Sound
Published: August 2009

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Guest's picture

It runs only if you've a facebook profile.
I've deleted my facebook profile at the beginning of this year and i'm very proud o fthat.

Guest's picture

Why proud? Was it like kicking a drug?

Guest's picture

Brilliant! Makes you wanna go on a spontaneous trip immediately!

AmOgodzzz's picture
826 pencils

CP+B has tried incorporating facebook into other online campaigns in the past with relatively little success. Remember the Whopper Sacrifice they did for Burger King?
It was controversial and Burger King had to cancel the promotion. It did, however, give Burger King a lot of publicity, not all of it positive.

This campaign, however, is brilliant and really strikes a chord with a lot of people. I, for one, was immediately captivated by the idea of a free trip anywhere as long as my travel companion was chosen at random. It's a great way to get the client's name out there and redirect potential consumers to the airline's website. It's also a fun and non-intrusive facebook application. An all-around ingenious idea.

alexander_bickov's picture
3279 pencils

Nice interaction

Grace Bastien's picture
Grace Bastien

Great little business idea isn't it!
Not overly impressed with the ad though.

everartz's picture
7589 pencils

your hot

| Everartz |

daniel ieraci's picture
daniel ieraci
333 pencils

Very interesting idea. Nice work.

SoCH_TO's picture
953 pencils

good work !!

Live with Passion

Guest's picture

Lovely piece of work this. I love the stuff coming out of sweden. Recently there's been the jazz calculator for VW, and that superb banner for sas and swedish rail. Keep it up Sweden!

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