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Scandinavian Airlines: Couple Up to Buckle Up

Couple Up to Buckle Up - The 2 For 1 offer you need to be 2 to see. Scandinavian Airlines want their members to enjoy rather than stack air miles. We know couples usually book a trip when they take time to sit down together. Therefore we made them an offer that required just that.

Advertising Agency: CP+B, USA
Executive Creative Director: Gustav Martner
Creative Directors: Jonas Wittenmark, Tobias Carlson
Copywriter: Annica Brinck
Business Director: Therese Olander
Content Manager: Michaela Winckler
Motion Designers: Jörgen Bengtsson, Daniel Svärd
Interactive Developer: Patrick Chan
Junior Interactive Developer: Bogdan Orlov
Creative Technology Director: Marcus Åslund
Email Marketing Director: Johan Björtin
Visual Designer: Hannah Willen
Senior Visual Design: Daniel Kvist
Visual Designer: Anders Svensson
Final Art: Petter Brink

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13 comments

Hadrons's picture
Hadrons
5743 pencils

nice marketing idea, too long for an ad.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

shortleif's picture
shortleif
201 pencils

Actually done by CP+B Europe in Gothenburg. It's a pretty cool idea and I think we'll see similar campaigns for a lot of other things in the near future.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

I'm agree with Hadrons, good idea but long to follow

CrackerJackWorks's picture
CrackerJackWorks
9889 pencils

Good stuff.

kleenex's picture
kleenex
25210 pencils

I liked it.

raiyna's picture
raiyna
8 pencils

good idea.....

mertos's picture
mertos
899 pencils

nice

mertos's picture
mertos
899 pencils

nice

mertos's picture
mertos
899 pencils

nice

andylefty's picture
andylefty
4533 pencils

Good.

qopywriter's picture
qopywriter
7 pencils

What a lovely,

Manoma's picture
Manoma
1093 pencils

NIce

thedesignaddict's picture
thedesignaddict
5329 pencils

Super good idea and execution. Simple and clever as Hell.

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