Scana Energy: Affairs of the Flame

JWT Atlanta’s "Affairs of the Flame" ad campaign for natural gas provider SCANA Energy is a first in many ways. The comedic, episodic soap opera is the first time SCANA Energy has ever had such arich, fully-integrated campaign. It’s also the first major campaign produced by the new JWT Atlanta. Under the new leadership of CCO Perry Fair and GCD Tim Wettstein, the creative team of Rob Bloom and Ryan Taylor brought to life the drama of natural gas renewal season in a funny and memorable way. Five broadcast spots will roll out over the next several months. Additional online episodes and other bonus content were also produced. The campaign features a cast of recognizable actors, most notably Grant Goodeve of the iconic TV show “Eight is Enough.” Directed by Ben Callner, who won the Young Director Award at Cannes in 2011. Mindshare Atlanta will be handling the media. See the drama unfold at: http://affairsoftheflame.com

Advertising Agency: JWT, Atlanta, USA
Chief Creative Officer: Perry Fair
Group Creative Director: Tim Wettstein
Senior Art Director: Ryan Taylor
Senior Copywriter: Rob Bloom
Director of Integrated Production: Peter Blitzer
Content Producers: Jaime Povirk
Production: Pogo Pictures
Director: Ben Callner
Executive Producer: Ruth Brown
Post-Production: Jam Edit
Editors: Eddie Kesler, Jeff Jay
VFX Editor: Andrew Pope
Color: Company 3
Colorist: Tom Poole
Audio: Crawford Media Services
Sound Designer: Greg Crawford
Digital Strategy: Chelsea Gattung
User Experiences: Patrick Aguilar, Chris Downs
Project Management: Josh Leifeste
Account Supervisor: Nicole Curles
Group Account Director: Cecilia Castro
Developers: Stan Pozmantir, Anthony Glass, Tom Nelson
QA: Walt Mamed, Shane Williams
Interactive Developer Director: Pat Bronson

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7 comments

Sandeep U's picture
Sandeep U
24 pencils

where is the idea

sandy24

feysal's picture
feysal
2123 pencils

my sentiments exactly

groovy baby!

CuriousPencil's picture
CuriousPencil
4227 pencils

I think the clue is in the line "Five broadcast spots will roll out over the next several months."

There are two available on http://affairsoftheflame.com ; both look modelled on the old Dynasty/Dallas drama framework, and intentionally cheesy. I'm glad I'll not be subject to these on TV, they are already massively annoying, and I've only watched once. But great production values.

kleenex's picture
kleenex
25210 pencils

Well the print ad is junk. The TV spots are great though...

zerocool's picture
zerocool
455 pencils

next.

BoomGoesTheIdea's picture
BoomGoesTheIdea
6 pencils

TV has decent production, but the soap opera idea is one that can be found in portfolio schools. Also read that the the GCD called out the prior creative of JWT in Atlanta in Adweek. What a douche.

“You've probably never heard anything exciting coming out of JWT Atlanta before we joined,” said Wettstein. “I know it sounds horrible…It wasn't the best creative.”

Rob Beldick

robbiebobbie's picture
robbiebobbie
2 pencils

I use SCANA and have for many years...love the service and the ease in bill paying...however....when I see the new ads I get nauseated and consider changing my service. All I can do is wait for them to go away , hopefully in a few months,
and mute the TV whenever they come on.

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