Save The Children: Close the annotation

A single click can help change the world.

Creative Director: Shachar Aylon
Published: May 2011


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

It's a lovely idea but I don't see how my clicks just "changed" the world, by making "Life" appear instead of death. Not enough reason for me to think "indeed clicks change the world!! Lets donate!!"

nerio's picture
166 pencils

the idea is ok... the problem is people might not know what annotations are... and the boxes disappear too fast to click them... I think it needs a bit more work, maybe doing it with HTML5 instead of a YouTube video

Bob.C's picture
1163 pencils

I think that it would be stronger with video used in some way rather than just text - it's a little too plain and abstract to be interesting

Shachar Aylon's picture
Shachar Aylon
7 pencils

Thanks for the comments.
This video has been made for Save the Children as part of the YouTube Cannes Young Lions "48 Hours Ad Contest".

Kriativity's picture
418 pencils


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