SAS: Up For Grabs

To promote a million seat fare sale, Scandinavian Airlines ran a competition on Facebook where SAS fans could grab a free trip. You made your profile pic into the custom made Up For Grabs image and simply posted a matching image where you grab the trip on the SAS Facebook wall.

Advertising Agency: CP+B, Europe
World Chief Creative Officer: Rob Reilly
Chief Creative Officer: Jeff Benjamin
Creative Directors: Jonas Wittenmark, Tobias Carlson
Art Director: Jonas Wittenmark
Copywriter: Tobias Carlson
Designers: Jonas Hult, Jörgen Bengtsson, Malin Ekman
Designer / Motion Designer: Anders Svensson
Interactive Developer: Patrick Chan
Account Director: Robert Waern
Content Supervisor: Axel Widen
Producer: Michaela Winckler

February 2011


Glut's picture
3937 pencils

nice idea, FB cancel it because wants all the cake pieces...

Kyput's picture
62 pencils

simply good, too bad FB shut it down

toughguy's picture
5 pencils

Smart way to turn profile pics into ads. Real smart.

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