Challenge: Samsung GALAXY S III’s positioning line ‘Inspired by nature. Designed for humans” leaves many befuddled. The challenge was getting people to understand what true design for humans means in relation to a smartphone.
Insight: Humans appreciate personalised services and offerings that speak to them.
Advertising Agency: Cheil, Singapore
Creative Director: Vijay Anand
Senior Art Director: Karen Wong
Senior Copywriter: Christan Sow
Head Of Interactive: Aaron Gomez
User Interface / Motion Designer: Alvaro Bruch
Interactive Architect: Nicholas Ng
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