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Your Song

Agency: 
Published/Aired: 
August 2012
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Description: 

Challenge: Samsung GALAXY S III’s positioning line ‘Inspired by nature. Designed for humans” leaves many befuddled. The challenge was getting people to understand what true design for humans means in relation to a smartphone.

Insight: Humans appreciate personalised services and offerings that speak to them.

Comments (5)

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Highest Rated

david_lee9999's picture
david_lee9999
85 Activity Scores

fun campaign. Could expand it even further though - maybe exploring more on the Facebook friends.

For the case study video, Message shown in the intro video quite weird... with the mug and picture frame thingy.

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