Advertisement

Run to Support Schools

Agency: 
Published/Aired: 
September 2012
To Like please login or register
5
66

Also From This Campaign (1 items)

Description: 

In 2012 Samsung chose to help renovate schools for their charity; Hope for Children. As the gold sponsor of the Amman International Marathon, they wanted to increase participation in turn generating more money for their program. We created an online application where people could invite their friends to run the marathon. For every runner invited a brick would be donated towards the renovation of a school.

Advertising Agency: Leo Burnett, Amman, Jordan
Creative Director: Sary Najjar
Art Directors: Rami Afifi, Aram Taminian, Sariah Rida
Copywriter: Ibrahim Al-Far
Additional credits: Samer Atherah, Souha Samaha, Aysha Talhouni

Comments (3)

Log in or register to post comments

Highest Rated

lucyset's picture
lucyset
230 Activity Scores

So triggering to action and then triggering to staying home. Not really smart.

Advertisement

20% Off Sale at iStock until Sept 30, 2016