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Samsung Printers: Optical Illusion

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Daniel Kalil
Copywriters: Martim Baffi, Michel Zveibil
Producers: Maria Fernanda Moura, Celso Groba, Camila Aquino
Production Company: Sagaz Filmes
Director: Judith Belfer
Cinematographer Pedro Cardillo
Editors: Sergio Dinis
Sound Design Company: Menina produtora
Sound Designer: Fabiano Peixoto

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15 comments

morse's picture
morse
15826 pencils

Lovely idea, very entertaining. The only thing, nobody will remember which printer it was. Does it not need a packshoot at the end?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Nude Copy's picture
Nude Copy
1058 pencils

yes, ofcourse it shud

Carlos Aledo's picture
Carlos Aledo
63 pencils

Yes, I agree with morse too. The brand name at the end and would be perfect

Ordozgoiti's picture
Ordozgoiti
235 pencils

I totally agree. I saw this last week and loved it, but I couldn't remember wether it was for Canon or HP...

thedesignaddict's picture
thedesignaddict
5374 pencils

Nice. Simple. Smart.

Glut's picture
Glut
3947 pencils

Excellent. Agreed with morse, in the middle of the ad I looked for the logo otherwise I would not know witch brand was it.

kleenex's picture
kleenex
27884 pencils

They need to show what printer they are using.

chaddy velasco's picture
chaddy velasco
95 pencils

Very good concept!
@kleenex: i suppose the printer that they used was shown @ 0:33 onwards.

loraks's picture
loraks
28 pencils

Loved it!! creativity in simple. Welldone.

Hammad S's picture
Hammad S
488 pencils

Captured my attention completely! Great simplicity

I think the first go you're not paying so much attention to the printer. Second go and it's all good.

s1bs's picture
s1bs
398 pencils

Very Cool!!!

Vision_Vi's picture
Vision_Vi
104 pencils

Good idea

KayB_Copywriter's picture
KayB_Copywriter
6 pencils

Love this. So smart.

dan.creare's picture
dan.creare
4 pencils

Nice idea and entertaining, I can't say I guessed any of them correctly but it was fun trying. I would have to disagree with some other comments about it not being obvious at first that it was an advert for a printer although I think having the brand name at the end is something that is missing and would be expected.

Temple's picture
Temple
9869 pencils

Excellent.

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