Optical Illusion

February 2011

Cinematographer Pedro Cardillo

Digital advertisment created by Leo Burnett, Brazil for Samsung, within the category: Electronics, Technology.

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Daniel Kalil
Copywriters: Martim Baffi, Michel Zveibil
Producers: Maria Fernanda Moura, Celso Groba, Camila Aquino
Production Company: Sagaz Filmes
Director: Judith Belfer
Editors: Sergio Dinis
Sound Design Company: Menina produtora
Sound Designer: Fabiano Peixoto

Comments (15)

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Highest Rated

Temple's picture
Activity Score 11337


morse's picture
Activity Score 17548

Lovely idea, very entertaining. The only thing, nobody will remember which printer it was. Does it not need a packshoot at the end?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Nude Copy's picture
Nude Copy
Activity Score 1054

yes, ofcourse it shud

Carlos Aledo's picture
Carlos Aledo
Activity Score 63

Yes, I agree with morse too. The brand name at the end and would be perfect

Ordozgoiti's picture
Activity Score 235

I totally agree. I saw this last week and loved it, but I couldn't remember wether it was for Canon or HP...

thedesignaddict's picture
Activity Score 5403

Nice. Simple. Smart.

Glut's picture
Activity Score 3935

Excellent. Agreed with morse, in the middle of the ad I looked for the logo otherwise I would not know witch brand was it.

kleenex's picture
Activity Score 45906

They need to show what printer they are using.

chaddy velasco's picture
chaddy velasco
Activity Score 95

Very good concept!
@kleenex: i suppose the printer that they used was shown @ 0:33 onwards.

loraks's picture
Activity Score 28

Loved it!! creativity in simple. Welldone.

Hammad S's picture
Hammad S
Activity Score 484

Captured my attention completely! Great simplicity

I think the first go you're not paying so much attention to the printer. Second go and it's all good.

s1bs's picture
Activity Score 397

Very Cool!!!

Vision_Vi's picture
Activity Score 104

Good idea

KayB_Copywriter's picture
Activity Score 6

Love this. So smart.

dan.creare's picture
Activity Score 4

Nice idea and entertaining, I can't say I guessed any of them correctly but it was fun trying. I would have to disagree with some other comments about it not being obvious at first that it was an advert for a printer although I think having the brand name at the end is something that is missing and would be expected.

Temple's picture
Activity Score 11337