Samsung: Maestros Academy

Advertising Agency: Leo Burnett, Milan, Italy
Executive Creative Directors: Francesco Bozza, Alessandro Antonini
Creative Directors: Christopher Jones, Cristiano Tonnarelli
Digital Creative Director: Paolo Boccardi
Copywriter: Alice Jasmine Crippa
Art Directors: Alessia Casini, Gianluca Ignazzi
Creatives: Cristina Bissanti, Felipe Iglesias, Alberto Lot, Lia Paganini
Project Managers: Andrea Castiglioni, Francesco Loprete
Producers: Riccardo Biancorosso, Gaia Fusaro
Art Buyer: Giada Cioffi
PR Coordinator: Maria Teresa Genovese
Managing Director: Niccolo Arletti
Brand Leader: Elena Korzhenevich
Account Supervisor: Luca Ruspini
Account Manager: Federica Giacomotti
Technical Director: Gianluca Mori
Production House: Magnolia

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kleenex's picture
29303 pencils

nice idea.

Marcao's picture
2382 pencils

Not too bad, but wasn't this supposed to address the youth employment problem in those affected industries? 6 million TV views doesn't translate to real results.

Owolawi's picture
1482 pencils


Niccolò Moronato's picture
Niccolò Moronato
3 pencils

This brilliant idea carries a clear message, which is at the same time a life-changing opportunity. Bang-on. Bravo.

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