Samsung: Love Store

Idea: What if users could turn Samsung’s biggest store into a love message using all the screens (TVs, displays, laptop screens) to express their feelings and surprise their lovers.

Execution:On Facebook we gave them an app to create personalized videos for their loved ones along with a password. When the user walked into the store with his/her loved one on Valentine’s Day and told the password to the assistant, the whole store changed. The lights got colored and his/her message started to play on all the screens of the store.

Advertising Agency: Kirowski/Isobar, Budapest, Hungary
Creative Director: Marton Jedlicska
Art Directors: Zsolt Párkányi, Gyula Tóth, Márton jedlicska
Copywriter: Tamás Simonyi
Additional credits: Zsuzsa Szerényi , Zsuzsa Nánási, Kata Bányász
Published: February 2011

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morse's picture
15028 pencils

This could've been much more spectacular. Needs to be done outdoors to lure people in.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Prof's picture
1453 pencils

boring and corny beyond measure.

are you really trying to play the cheese card with a jury? or with us for that matter.

idea not effective? not worth forcing it on us.

Quite really.

Glut's picture
3947 pencils

too long. boring

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