Samsung: Love Store
Idea: What if users could turn Samsung’s biggest store into a love message using all the screens (TVs, displays, laptop screens) to express their feelings and surprise their lovers.
Execution:On Facebook we gave them an app to create personalized videos for their loved ones along with a password. When the user walked into the store with his/her loved one on Valentine’s Day and told the password to the assistant, the whole store changed. The lights got colored and his/her message started to play on all the screens of the store.
Advertising Agency: Kirowski/Isobar, Budapest, Hungary
Creative Director: Marton Jedlicska
Art Directors: Zsolt Párkányi, Gyula Tóth, Márton jedlicska
Copywriter: Tamás Simonyi
Additional credits: Zsuzsa Szerényi , Zsuzsa Nánási, Kata Bányász
Published: February 2011