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Samsung, Hope for Children: Run to Support Schools

In 2012 Samsung chose to help renovate schools for their charity; Hope for Children. As the gold sponsor of the Amman International Marathon, they wanted to increase participation in turn generating more money for their program. We created an online application where people could invite their friends to run the marathon. For every runner invited a brick would be donated towards the renovation of a school.

Advertising Agency: Leo Burnett, Amman, Jordan
Creative Director: Sary Najjar
Art Directors: Rami Afifi, Aram Taminian, Sariah Rida
Copywriter: Ibrahim Al-Far
Additional credits: Samer Atherah, Souha Samaha, Aysha Talhouni
Published: September 2012

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3 comments

morse's picture
morse
15439 pencils

It's ok, but not that original I'm afraid.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
26174 pencils

I say the idea worked.

lucyset's picture
lucyset
238 pencils

So triggering to action and then triggering to staying home. Not really smart.

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