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Samsung: Cute Girl Has A Catchy Dance

Advertising Agency: The Viral Factory, USA

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24 comments

Guest's picture
Guest

Cute, but I think it failed to maintain the "reality" part long enough. The way the first two women came in and anticipated all the moves, but in a professional dancer way, shattered the suspension of disbelief way too early. And yet the other "real" elements — the mon's comments, and the person walking in front of the camera — continued way past this premature transition.

In short, this could have been way better.

sirvan's picture
sirvan
29870 pencils

This 1000%

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

If u think this is a real video then youre...i dont know, lets say gullible to be polite.
This is the funnest thing i've watched in a while. and yes, it's a commercial.
9/10

Guest's picture
Guest

For me only the LITTLE GIRL was cute...

Guest's picture
Guest

Love it!!

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

The girl is cute, but this concept is far from original, and especially so in the mobile space. It's just another take-off on the T-Mobile dance from a few years ago. This isn't even the first time it has been done using cute kids. The H&M Kids Fashion Flash Mob did it with 55 kids in Union Square in San Francisco (although I personally didn't like their choice of music for that one). http://www.youtube.com/watch?v=FqTEkVR2ZeU

atb2005's picture
atb2005
13567 pencils

Why people like this is beyond me. It's incredibly annoying, and it's all staged (well choreographed). I wanted to stop it halfway thru.

thedesignaddict's picture
thedesignaddict
5329 pencils

I loved it until then the logo came on. Then I hated it immediately.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Many ads have this problem ;-) It goes from interesting to sales.

Hibon's picture
Hibon
3731 pencils

Nice and cute. Agree goes from interesting to sales but this is what our job is about, we are paid to sell something.

Simple ideas are the best !

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Our job is to make the sales part interesting. Cause that causes sales. And that's what makes great advertisements too.

Hibon's picture
Hibon
3731 pencils

Agree.

Simple ideas are the best !

bobby666's picture
bobby666
1460 pencils

ok stuff. but the intrigue value is intact till the brand revelation happens. tht's the only plus point. what i feel - the idea is a bit forced.

tzuik's picture
tzuik
104 pencils

This wanted to be cute but it ended up just annoying due to it being too choreographed. It doesn't look like something spontaneous, like a flash mob, instead it seems fake and forced. Even the background looks just like a big screen.

Pablo Allende's picture
Pablo Allende
66 pencils

Amazing video! People really enjoy it. Anyone have the making of video link?

Guest's picture
Guest

love it!....made me giggle.......puts a smile on your face1

Guest's picture
Guest

I spy with my little eye the line where the green screen was popped in.
How do I get the job where all I have to do is watch YouTube videos all day and transition them into commercials?

Guest's picture
Guest

Bad, really bad. This whole... hey let's do a dancing flash mob viral video has been done to death and is very boring. Move on 'Viral Factory' and stop churing out the same cookie cutter sheit!

Guest's picture
Guest

It was all looking natural and very cute ad until the wall on the back side was pulled off from when on it looked fake. Otherwise good, natural and fresh concept. It hurt me because if only the reality, the cuteness and naturalness would have been maintained this would have been one of the cutest of the ads. My heart goes out for the little cute little girl who at the beginning and for a quite considerable amount of time looked natural, cute and real started looking fake when the trained dancers came into picture, Nice concept but not a very good implementation.

Guest's picture
Guest

love it !

zarkos's picture
zarkos
834 pencils

3,599,254 views on Youtube = Successful campaign.

Marlus Lau's picture
Marlus Lau
1806 pencils

Point taken!

Guest's picture
Guest

I can think of ways to improve it too but it's still... Perfect. It stands in wonderful opposition to my book and I literally got happy tears on my 4th view. Hey samsung send me one an I'll smash my iPad at blog world seriously.

clayology com's picture
clayology com
235 pencils

very cute! At the same time...Pat...! it gives the message too!:) like it!

Ads u create needs Attention!! http://www.claycardstudio.com

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