Samsung b2100: Shakedown

Watch the video: http://www.samsungshakedown.com/competition/

Advertising Agency: From Stockholm With Love, Stockholm, Sweden
Copywriter: Kristin Bergem
Art Director: Daniel Wahlgren

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9 comments

andyStock's picture
andyStock
666 pencils

Nice! I like this a lot.

Olafski001's picture
Olafski001
1195 pencils

coool!

Glut's picture
Glut
3947 pencils

straight to the point in a very clever and interactive way.
Low budget idea, highly creative and fly over the web. What more can you ask?

Guest's picture
Guest

Old. Good though.

kholm's picture
kholm
69 pencils

I really like this campaign! Interactive, simple and effective.

CuriousPencil's picture
CuriousPencil
4227 pencils

Genius.

Guest's picture
Guest

Pretty cool.

Why is it though, that print or TV ads never have to qualify their reason for existing? "Results: Over 300,000 calls; sales increased 100% over two months." Who invented this rule? As with the Met Police campaign, these "non-traditional" efforts seem compelled to prove that they worked, as if effectiveness shows that the idea is not as dumb as it looks and that it is in fact, awesome. We get it – it's cool, it's real, and it works. But needing to show proof is lame. And besides, numbers can be fudged too. We like this work because it's good and not necessarily because it's effective, and because effectiveness doesn't necessarily mean that something is good. Creative people should stop feeling like they have to post statistics next to the work as validation – or else we should start doing the same for print and TV stuff as well.

puppiepoppy's picture
puppiepoppy
1636 pencils

Very interactive and seems easy to produce.

velle's picture
velle
1550 pencils

wow. i waniwaniwaniwan~

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