Sabon: Make a Wish

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We created a minisite in which people from all over the world could virtually throw a coin into the wishing wells and make a wish. Every day a gift basket was randomly awarded to one lucky wisher. The grand prize was a trip to the famous Trevi Fountain in Rome where the lucky winner would get the chance to throw a real coin into its waters.

Advertising Agency: Shalmor Avnon Amichay Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Interactive Director: guy Poreh
Creative Director: Guy Margalit
Copywriter: Liron Ben-Yaakov
Project Manager: Liron Kohansky
Studio Manager: Lena Feldman
Studio: Roman Rozanov
Executive Client Director: Tal Fishbain
Account Supervisor: Hadar Choresh Zur
Account Manager: Sivan Talmor
Published: June 2010