Sabon: Make a Wish

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We created a minisite in which people from all over the world could virtually throw a coin into the wishing wells and make a wish. Every day a gift basket was randomly awarded to one lucky wisher. The grand prize was a trip to the famous Trevi Fountain in Rome where the lucky winner would get the chance to throw a real coin into its waters.

Advertising Agency: Shalmor Avnon Amichay Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Interactive Director: guy Poreh
Creative Director: Guy Margalit
Copywriter: Liron Ben-Yaakov
Project Manager: Liron Kohansky
Studio Manager: Lena Feldman
Studio: Roman Rozanov
Executive Client Director: Tal Fishbain
Account Supervisor: Hadar Choresh Zur
Account Manager: Sivan Talmor
Published: June 2010


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Lovely design but horrible usability.

sirvan's picture
29870 pencils



"I love some things, and don't love some other things."

Guest's picture

Simple and cleaver and best of all free

Guest's picture

great like!

Guest's picture


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