December 2009
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Objective: Engage new talent by making them send in their reels to The Saatchi & Saatchi New Director’s Showcase where they have a chance to be highlighted and discovered by their future clients. Create a viral film and spread it to production companies, film schools and talented film creators without any work experience. The film is based on the premise that a good director has the ability to make actors do the most remarkable things in front of the camera, a reflection of what it takes to be featured on the showcase.

Advertisig Agency: Saatchi & Saatchi, London, UK
Creative Directors: Xander Smith, Jonathan Santana
Copywriters / Art Directors: Jesper Lonnqvist, Joakim Hutchinson Kay
Agency Producer: Joe Bagnall
Production Assistant: Lexy Stingl
Executive Creative Directors: Paul Silburn, Kate Stanners
Production Company: Academy Films
Director: Tony Barry
Production Co Producer: Jacob Madsen
Editor: Sam Gunn

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