Rune Entertainment, Coalition Entertainment & Warner Music: Hail the Villain website
Creativity and technology collide in the latest web project out of RUNE Entertainment and GRAND Creative, as rock act Hail the Villain go online to promote their forthcoming release, Population: Declining
Set in the repressive Metal City, HailTheVillain.com is the first chapter in a story where everything is not as it seems. As the city’s residents go about their daily lives, Villains, imposters from the Dead Dimension, are roaming their streets undetected, feeding on the innocent as they plan for world domination.
The website opens with family man and steel factory worker Drake Carter ending his affair with seductive co-worker Thea Landa, sparking a chain of events that leads to Drake's murder at the hands of his former lover and secret Villain as she moves to claim his soul for herself.
Freezing time in that brutal and savage moment, the website allows users to navigate through the scene to unlock character back-stories, clues, downloads and to participate in the story by becoming Villains and sharing messages with the band.
The concept for the website grew out of a series of sketches the band had created as a rough draft for a comic book inspired by the sounds of their new album, Population: Declining. Developing the site's narrative in conjunction with partnering company Rune, GRAND set out to design a website with a difference, building a range of engaging features to plug into and enhance a story crafted to showcase the band’s music.
Interactive Studio: Grand, USA
Creative Director: Luke Canning
Technical Director: Matthew Quinn
Flash Developers: Stuart Evans, Tony Pilger
Software Developer: Joel Kronenberg
Interactive Designer: Luke Canning
Graffiti: Flying Fortress, 6:10
Original Story & Character Development By: RUNE Entertainment & Hail the Villain
Production Studio: RUNE Entertainment
Director: Paul Wollenzien
Producer: Nancy Nor
Story: Peter Nalli, Paul Wollenzien
Copywriters: Peter Nalli, Graham Perkins
3D Artists: Ricardo Gomez, Javier Castellanos, Tim Dormady, Martin Krol, David Young, Matt Pierce, Aaron Barr and Clayton Manson-Hing
2D Artists: Matthew Lau, Peter Nalli, Kay Huang, Trevor Spencer
Animation: Rob Gennings, Javier Castellanos
Sound Design: Mike Headford
13 Comments
That site is f****ing sweet! great atmosphere and the music fits perfectly
Well done
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Very nice!
The site is absolutely awesome!! The songs too!
10
http://www.flickr.com/photos/24034638@N03/
good idea
Looks like a lot of fun.
What hath God wrought
Brilliant !
..::MONCHEBEAT::..
What is villain about creating a website? Stealing time away from the insecure pack?
All hail the team \m/
Hella awesome
Music festivals are a great way to lure and entice the whole string of life,more importantly music festivals were not only for music reviews or merriment for music lovers, but they are for the young brigade to do some fun ,a sheer music heals the mental aptitude and relaxes the soul,i had been to Brazilian festival and when i couldn't able to make there i enjoy some online music free of cost,that's best way to get pampered by music.
Great Video. Thanks for the post. Hail the villain is really awesome.
This site is really very good.
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