Rugby WA: Save it for the Game

Check out the microsite and watch the videos: http://www.saveitforthegame.com
The client is Western Australia’s Rugby team. They want to increase attendance/membership for the 2008 season. They were prepared to pick a few fights to do it...

Advertising Agency: 303 Group, Australia
Creative Director: Lindsay Medalia
Art Directors / Copywriters: Richard Berney, Davood Tabeshfar
Directors: Dave Wood, ZZ productions
Editors: Steve Drew, First Light
Sound: Brad Habib
Published: September 2007