Draw Something Great, the app that became media. The illustration studio Romeu & Julieta wanted to be closer to the main creative professionals on the market. Then, we thought of Draw Something – a game in which you have to draw something for friends to guess. To show that it can help creative professionals solve any problem, the studio joined the game by sending drawings that were more elaborate than those of common players. Thus, Draw Something turned into media, and we managed, communicate the Romeu & Julieta studio to the right people for free.
Digital advertisment created by NBS, Brazil for Romeu&Julieta Studio, within the category: Professional Services.
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More