Draw Something Great, the app that became media. The illustration studio Romeu & Julieta wanted to be closer to the main creative professionals on the market. Then, we thought of Draw Something – a game in which you have to draw something for friends to guess. To show that it can help creative professionals solve any problem, the studio joined the game by sending drawings that were more elaborate than those of common players. Thus, Draw Something turned into media, and we managed, communicate the Romeu & Julieta studio to the right people for free.
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