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Romanians are smart

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Published/Aired: 
November 2011
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URL: http://www.romaniansaresmart.com/

If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases.

Advertising Agency: McCann Erickson, Romania

Comments (9)

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Highest Rated

mariolakownacka's picture
mariolakownacka
30 Activity Scores

hehe at first i thought it's about ROMANS;)

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