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ROM: Romanians are smart

URL: http://www.romaniansaresmart.com/

If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases.

Advertising Agency: McCann Erickson, Romania

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9 comments

morse's picture
morse
15439 pencils

It's a good idea, but it didn't seem to work. I'm not getting "smart" on google.

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Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Hehe, very clever of them to use the same style for their case movie from last year. You know... the one that won FOUR Grand Prix's in Cannes.

Again it calls on the inner patriots of Romania, and it's a clever idea. Bit of a shame they didn't implement the product anywhere - but after last year's campaign it might need no further introduction :)

Baelin's picture
Baelin
277 pencils

I've got mixed feelings about this one. It's a valid fix for a valid problem but it really doesn't do anything at all...

Takmelius's picture
Takmelius
198 pencils

Smart idea. Still not working though unless you coax googke with an 's'. Then it's right in there between stupid and scum! :S

sorina's picture
sorina
3 pencils

The campaign is ongoing, we're right in the middle of it. We hope to get the positive suggestions about Romanians by the end of the month, and offer this as a gift for Romania's national Day, on December 1st. So we can still use some help, we're not done yet :)

Jexep's picture
Jexep
182 pencils

Love this patriotic idea! good job!

my marketing blog (Thai Language): http://jexep.net

Zane's picture
Zane
110 pencils

good work. I gave it 8/10

PUBLICITARESCU's picture
PUBLICITARESCU
59 pencils

SINCE MCCANN ERICKSON ROMANIA HIRED NADIA COMANECI, ILIE NASTASE, GHEORGHE HAGI, MIRCEA ELIADE, CONSTANTIN BRANCUSI AND HENRI COANDA IN THEIR CREATIVE DEPARTAMENT, THEY ARE DOING AN AMAZING JOB FOR ROMANIA AND IMPLICITLY FOR THE ROMANIAN MARKETING AND ADVERTISING INDUSTRY. MOREOVER, THEY ARE STARTING TO BRING BACK FROM CANNES THE GOLD TAKEN BY THE ROMANS FROM DACIA.

mariolakownacka's picture
mariolakownacka
30 pencils

hehe at first i thought it's about ROMANS;)

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