ROM Autentic is moving love messages from a facebook app to targeted google ads in a new digital Stunt that launched yesterday, on "Dragobete" day (Romanian valentine's). The facebook brand activation named "Dragobete 2.0" offered a "surprise love message experience" for all its facebook fans.
on the "dragobete" week, the brand launched a facebook application calling users to surprise their loved ones with messages of love.
on Dragobete day, 24.02.2013, we purchased the names of all recipients as google adwords, and
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