ROM Autentic: Love

ROM Autentic is moving love messages from a facebook app to targeted google ads in a new digital Stunt that launched yesterday, on "Dragobete" day (Romanian valentine's). The facebook brand activation named "Dragobete 2.0" offered a "surprise love message experience" for all its facebook fans.

Stage 1
on the "dragobete" week, the brand launched a facebook application calling users to surprise their loved ones with messages of love.

Stage 2
on Dragobete day, 24.02.2013, we purchased the names of all recipients as google adwords, and published the love message for all to see.

Advertising Agency: MRM Bucharest, Romania
Chief Innovation Officer: Nir Refuah
VP Clients: Ionela Buta
Creative Director: Adrian Preda
Copywriter: Maria Nazdravan
Head Art: Colo Nel
Art Director: Bogdan Dinu