ROM Autentic: Love
ROM Autentic is moving love messages from a facebook app to targeted google ads in a new digital Stunt that launched yesterday, on "Dragobete" day (Romanian valentine's). The facebook brand activation named "Dragobete 2.0" offered a "surprise love message experience" for all its facebook fans.
on the "dragobete" week, the brand launched a facebook application calling users to surprise their loved ones with messages of love.
on Dragobete day, 24.02.2013, we purchased the names of all recipients as google adwords, and published the love message for all to see.
Advertising Agency: MRM Bucharest, Romania
Chief Innovation Officer: Nir Refuah
VP Clients: Ionela Buta
Creative Director: Adrian Preda
Copywriter: Maria Nazdravan
Head Art: Colo Nel
Art Director: Bogdan Dinu