We Dance to the Beat

December 2010


Robyn will premiere her new interactive experience on her fresh ass website, This is not a video, it is a completely interactive site that offers fans the possibility to control over 100+ video clips and sounds simultaneously. The sounds are the parts of Robynʼs song “We Dance to the Beat”. Each user can search through the massive grid of video/sound clips and choose their own group of sights & sounds. They can then interact with the clips to manipulate the images and transform the sounds, in perfect sync with the beat. The interactions are stored and repeated, letting the user build patterns and rhythms in realtime. They can then publish their creation to an even larger, ever-evolving stream of unique user-created beats. It is a real-time/interactive/music/video remix beat machine.

The concept for the Interactive experience was originally developed by Mary Fagot (Creative Director for Blip Boutique), and Johan Belin (Creative Director at Dinahmoe, Stockholm). An amazing team of creatives, developers and producers was assembled from Stockholm to London, to Montreal to Los Angeles to develop the concept and bring the Interactive Beat Machine to life.

Creative Direction: Mary Fagot for Blip Boutique, Johan Belin for Dinahmoe
Art Direction & Design: Jakob Nylund
Creative Technology & Flash: Alaa Mendili, Karl Ringman
Video Direction: Mary Fagot & James Frost for Blip Boutique, Jakob Nylund, Felix Hill
Beat Interaction Design & Development: Johan Belin
Interactive Music Production & Sound: Erik Brattlöf
Back-End Development: Hjalmar Haglund
Project Management: Thomas Bjork
Post-Production: Par Stahlberg
Audio Processing: Svante Stadler
Server / Hosting Manager: Nico Nuzzaci
Dancer & Dance Co-Ordinator: Maria "Decida" Wahlberg
Dancers: Dennis Sehlin, Maele Sabuni, Fredrik Quinones, Bianca Traum, Victor Mengarelli, Anton Palm, Nicole Singstedt
Additional Thanks: Måns Eriksson, Ivan Bridgewater, Internet Archive, NASA, Sarasota Jungle Gardens, John Cormier, Brian Rea

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