Ret Syndrome: Comment pop-up

For you, the ability to respond is basic. But for hundreds of Ret Syndrome patients this mission is almost impossible.

Ret Syndrome is the most physically disabling of the autism spectrum disorders. It strikes exclusively girls, causing savvier neurological damage, resulting in the lost of ability to speak and respond to the environment. The idea we came up with, in cooperation with the "Saloona", a website specifically directed to parents, was that every time someone clicks on the comment button in order to respond to an article – a banner pops up with the message.

Advertising Agency: Gitam BBDO Tel Aviv, Israel
Chief Creative Officer: Guy Bar
Creative Director: Yuval Davidov
Copywriter: Kobi Cohen
Digital Directors: Max Sherabkov, Maayan Tirangel
Design: Miriam Mushinski
Traffic: Yaarit Rosenfeld
Programming: Guy Altman
Account Executive: Noa Mor
Website manager: Eimy Eiron