Restylane wanted a viral spot that was going to draw attention, and be edgy and remembered, but that also conveys the message to older women that you can have confidence and feel younger.
Advertising Agency: Cement, NYC, USA
Creative: Niko Coutroulis
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9 Comments
I really don't think that this is anything that would appeal to older women and nowhere near anything they would aspire to. This is tacky.
Simple and funny. I like it.
Poorly done. Bad line.
+++
"I love some things, and don't love some other things."
Tacky.
looks like Trannys
product might be for older people, but i dont think the target will like this ad at all..
Hahahaha!
Good work Niko
i think that target people like this
I think this sucks more than a rotten rat.