Renault Megane Sport: Emails

There were two emails sent out.

The first one showed how fast you get from 0 to 100 using the scroll bar as a navigation device:
http://www.nordpol.com/2005/renault/meganesport/en/01/

The second one sent the next day showcased cruise control using the same navigation:
http://www.nordpol.com/2005/renault/meganesport/en/02/

Agency: Nordpol+, Hamburg, Germany
Art Director: Gunther Schreiber, Dominik Anweiler
Creative Director: Ingo Fritz
Designer: Mark Hofler
Writer: Ingmar Bartels

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7 comments

weighter's picture
weighter
744 pencils

Very effective. very clever. thumbs up.

kiril's picture
kiril
4 pencils

I think that's really brilliant idea

squirrely's picture
squirrely
316 pencils

Now that is original. Smart use of the medium. Kudos.

klek's picture
klek
58 pencils

Awesome....love this ad alot. :) proper execution with the right medium....claps

jebus's picture
jebus
472 pencils

Awesome.

Wren's picture
Wren
66 pencils

The second one could've been more effective if the "100" stayed constant inspite of the the vertical scrollbar.

ivan's picture
ivan

Isn't that what's happening?

Ivan Raszl, admin of AotW

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