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Renault Megane Sport: Emails
There were two emails sent out.
The first one showed how fast you get from 0 to 100 using the scroll bar as a navigation device:
http://www.nordpol.com/2005/renault/meganesport/en/01/
The second one sent the next day showcased cruise control using the same navigation:
http://www.nordpol.com/2005/renault/meganesport/en/02/
Agency: Nordpol+, Hamburg, Germany
Art Director: Gunther Schreiber, Dominik Anweiler
Creative Director: Ingo Fritz
Designer: Mark Hofler
Writer: Ingmar Bartels
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Comments
Very effective. very clever. thumbs up.
I think that's really brilliant idea
Now that is original. Smart use of the medium. Kudos.
Awesome....love this ad alot. :) proper execution with the right medium....claps
It seems a bit boring, the second one I mean, the first makes total sense
Awesome.
The second one could've been more effective if the "100" stayed constant inspite of the the vertical scrollbar.
Isn't that what's happening?
Very interesting.
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