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Renault Megane Sport: Emails

Renault Megane Sport: Emails
Your rating: None Average: 3.8 (6 votes)

There were two emails sent out.

The first one showed how fast you get from 0 to 100 using the scroll bar as a navigation device:
http://www.nordpol.com/2005/renault/meganesport/en/01/

The second one sent the next day showcased cruise control using the same navigation:
http://www.nordpol.com/2005/renault/meganesport/en/02/

Agency: Nordpol+, Hamburg, Germany
Art Director: Gunther Schreiber, Dominik Anweiler
Creative Director: Ingo Fritz
Designer: Mark Hofler
Writer: Ingmar Bartels

8 Comments

weighter's picture 744 pencils
weighter | Sat, 2006-12-30 00:59

Very effective. very clever. thumbs up.

kiril's picture 4 pencils
kiril | Sat, 2006-12-30 01:42

I think that's really brilliant idea

squirrely's picture 316 pencils
squirrely | Sat, 2006-12-30 03:01

Now that is original. Smart use of the medium. Kudos.

klek's picture 58 pencils
klek | Sat, 2006-12-30 04:39

Awesome....love this ad alot. :) proper execution with the right medium....claps

http://www.klek-design.com
now on a new url!!

jebus's picture 424 pencils
jebus | Sat, 2006-12-30 12:58

Awesome.

Wren's picture 66 pencils
Wren | Wed, 2007-01-03 16:40

The second one could've been more effective if the "100" stayed constant inspite of the the vertical scrollbar.

ivan's picture
ivan | Wed, 2007-01-03 16:41

Isn't that what's happening?

Andrey Po's picture 2 pencils
Andrey Po | Thu, 2007-12-27 03:22

Very interesting.

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