Renault Megane Sport: Emails

Renault Megane Sport: Emails

There were two emails sent out.

The first one showed how fast you get from 0 to 100 using the scroll bar as a navigation device:
http://www.nordpol.com/2005/renault/meganesport/en/01/

The second one sent the next day showcased cruise control using the same navigation:
http://www.nordpol.com/2005/renault/meganesport/en/02/

Agency: Nordpol+, Hamburg, Germany
Art Director: Gunther Schreiber, Dominik Anweiler
Creative Director: Ingo Fritz
Designer: Mark Hofler
Writer: Ingmar Bartels

Your rating: None Average: 5 (3 votes)

Comments

Very effective. very clever. thumbs up.

I think that's really brilliant idea

Now that is original. Smart use of the medium. Kudos.

Awesome....love this ad alot. :) proper execution with the right medium....claps

It seems a bit boring, the second one I mean, the first makes total sense

Awesome.

The second one could've been more effective if the "100" stayed constant inspite of the the vertical scrollbar.

ivan's picture

Isn't that what's happening?

Very interesting.

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