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Fall

Published/Aired: 
September 2009
Description: 

Digital advertisment created by Saatchi & Saatchi, Italy for Renault, within the category: Automotive.

Do you think that a sport car can’t be spacious?
Get ready to change your mind.
New Renault Megane Sportour.
Outside coupe, inside station wagon.

Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Director: Alessandro Orlandi, Agostino Toscana
Art Director: Lorenzo Marri
Copywriter: Leonardo Cotti
Producer: Jessica Ferguson, Giulio Leoni
Production company: Made/Dadomani

Comments (13)

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Highest Rated

sirvan's picture
sirvan
Activity Score 29860

That's the problem with almost ALL of these sorts of executions. They're great to look at here, on an ad site, but when you're actually trying to read a page and something like that happens, you get REALLY pissed.

Personally, I think it ultimately hurts the brand. And award shows should take that into account.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Awesome banner

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Awesome banner

Guest's picture
Guest

That's fun

Guest's picture
Guest

Carina. Però siti e banner che vanno in mille pezzi si sono un po' già visti.

AmOgodzzz's picture
AmOgodzzz
Activity Score 826

That's a great banner ad, but i suspect somebody visiting that website might get a bit annoyed that it interrupted their web surfing.

sirvan's picture
sirvan
Activity Score 29860

That's the problem with almost ALL of these sorts of executions. They're great to look at here, on an ad site, but when you're actually trying to read a page and something like that happens, you get REALLY pissed.

Personally, I think it ultimately hurts the brand. And award shows should take that into account.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

bello, però sembra un po' un film golf plus. quello in cui si smonta il set dello spot e lo si mette tutto dentro la macchina.

Guest's picture
Guest

great ad, I think as a banner it's really something new for Italian market.
well done

Guest's picture
Guest

great ad. As a banner I think it's really something new for Italian market.
well done

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Totally agree with sirvan. Really nice execution. But getting this without warning... I would probably click "home" as (nervous) reflex.

silvi's picture
silvi
Activity Score 4172

No me importa que meinterrumpan la navegación con algo así de creativo y llamativo. Buen trabajo! Good job!

Guest's picture
Guest

NOTABLE !

nacho movete's picture
nacho movete
Activity Score 24

NOTABLE !!!!

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