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Fund Pencils of Promise

Published/Aired: 
May 2013
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Description: 

Brief: Create an innovative fundraising campaign that sheds light on the global education crisis and creates active new members of the PoP movement. This 3-month fundraising campaign will raise $1,000,000 and build 40 new schools between Laos, Guatemala, and Ghana.

Solution: Let people donate money they already gave away. Their refund.

Advertising Agency: School: Academy of Art University, USA

Art Director: Nils Westgårdh, Herman Vieweg
Copywriter: Nils Westgårdh
Created: March 2013

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kleenex's picture
kleenex
41839 Activity Scores

YES!!

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