Red Cross of Greater Chicago: Every 80 Seconds

URL: http://www.every80seconds.com/

Every 80 seconds there is a house fire in America. It¹s the number one disaster the Red Cross responds to ‹ providing comfort and aid to fire victims. So as part of Red Cross Month (March) every80seconds.com was created to give people a virtual taste of what living through a real house fire is like. Launched through Facebook, and supported with rich media takeovers and print, the site burns your Facebook photos to simulate a fire's aftermath. It then invites visitors to help by making a Red Cross donation, or by spreading the message through their social networks.

Advertising Agency: Y&R, Chicago, USA
Chief Creative Officer: Bob Winter
Creative Director: Chris Cancilla
Art Director: Grant Simpson
Copywriter: Jeff Oswald
Developer: Lynn Hurley
Director of Production: Matthew Witt
Planner: Pete Talaba
Producer: Kyle Welter
Account Executive: Natalie Nowak
Published: March 2011

Related videos by Shutterstock

2 comments

bean's picture
bean
19 pencils

very nice

SF's picture
SF
122 pencils

i dont get it. its just a cute pic

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments